Great news! We have been generating some press in some newspapers and on the internet. Below are links to the articles:
o 4 Mar 2008 - mobileXware selling fitness
o 28 Feb 2008 - Locals start new Boulder-based company
o 22 Feb 2008 - AN EASY WAY TO KEEP NEW YEAR'S FITNESS RESOLUTIONS
o 16 Jan 2008 - How your phone keeps you fit
o 10 Jan 2008 - Your phone keeps you fit
And the articles themselves follow:
mobileXware selling fitness
By Business Report Staff
March 4, 2008 --
BOULDER - Jason Ryer and Joel Lenorovitz, two Boulder residents, have started mobileXware, a company that produces fitness guides that can be sent to your cell phone.
mobileXware's main product, the xFit, allows users to order exercise instructions to their cell phones. The application explains the exercise with images and instructions. It also has the ability to shuffle and order the exercises.
The company has a "mobile device selection" section on its Web site, www.mobilexware.com, where potential users can see if the xFit is compatible with their phones. xFit currently runs on the Java platform and "works on most phones and mobile devices," according to the company.
xFit currently has 50 exercises and sells for $24.95.
Ryer and Lenorovitz came up with the idea "about a year ago," according to Ryer. The company officially incorporated last July. mobileXware is just coming out of its beta phase and has started promoting the product.
"We're actually just in transition right now. We have friends and family that are using it, and we have beta testers out there as well. We're just now promoting it," Ryer said.
mobileXware is based out of a home office in South Boulder. Ryer said they will remain there for the immediate future.
Locals start new Boulder-based company
Provided by: mobileXware
Contributed by: Leah Larson on 2/28/2008
It's no secret that Boulder is one of the fittest and most innovative cities in the country. Two locals, Jason Ryer and Joel Lenorovitz, have teamed up to combine these traits in the creation of their own company, mobileXware. The objective of this start up is to use modern mobile devices, such as cell phones, BlackBerrys, and mp3 players, as channels to enhance fitness and health. The Co-founders plan to achieve this goal through a downloadable program called xFit, which offers various fitness exercises that can be done anywhere a mobile device can be carried.
How did they come up with the idea for mobileXware? It all started while Ryer was serving as a Peace Corps volunteer in Bolivia several years ago. He wanted to keep up with his fitness routine but had one major problem: There was no access to a gym in the small village where he worked.
"During my service, other volunteers turned me on to a workout that really helped mix things up and keep my exercise routines fresh. They used a standard deck of playing cards, shuffled the cards, and flipped one at a time. They assigned an exercise to the cards beforehand; for example, Ace for abs, Two for push-ups, Three for lunges, and so on. We called it The Deck," explains Ryer.
Ryer then passed the concept to others, introducing them to his newly discovered workout routine, and also began using a more advanced deck of cards with graphical and text descriptions of specially designed exercises. Lenorovitz was immediately sold on the idea and integrated the workout into his fitness routine - first during his travels to Antarctica where he worked on a research ship, and then at home as well because it offered such an effective and convenient workout.
"I loved the card concept of The Deck but thought that it could be taken a step further. With more and more uses for cell phones and other mobile devices, I thought, 'why not put your workout on your mobile device and carry your exercise routine with you everywhere?' It would be the ultimate in convenience for working out," states Lenorovitz.
Ryer and Lenorovitz now have a home office in Boulder and are just beginning to market xFit.
"Our goal is to get xFit on as many different devices as possible and in the hands of as many people as possible, thereby helping people get in shape and stay fit," says Ryer.
Future plans include release of additional xFit-compatible content modules featuring yoga, Pilates, free-weight, Swiss ball, kettle bell, and other exercise methods to help users expand their fitness routine even further.
More information about the founders, mobileXware, and xFit can be found on the website www.mobileXware.com.
AN EASY WAY TO KEEP NEW YEAR'S FITNESS RESOLUTIONS
Provided by: mobileXware
Contributed by: Leah Larson on 2/22/2008
mobileXware Makes Fitness Easier by Making It More Accessible: On Your Phone
Boulder, Colorado, February 22, 2008 - New Years?! But that was weeks ago! That's right; eight weeks have already gone by and it's time to revisit New Year's resolutions to get fit - whether it be shedding pounds, getting stronger or simply staying active. mobileXware, a new company in Boulder, Colorado, intends to help make these resolutions easier to accomplish.
How? By taking a simple workout concept and making it available to download on cell phones and other mobile devices. This software application, called xFit, guides its users through a full body workout that requires no weights or special equipment; thus there is no need to go to the gym. A thorough workout can be completed at any time and in any environment, which both inspired and proved beneficial to the founders.
"I've spent quite a bit of time traveling and without access to a gym, especially during my time as a Peace Corps volunteer in Bolivia," says Jason Ryer, Co-Founder of mobileXware. "I used a standard deck of playing cards to mix up my workout by shuffling the deck and assigning exercises to cards. For example, Ace for abs, Two for push-ups, etc." Ryer called this exercise routine "The Deck".
"With the prevalence of mobile devices on the rise, I thought that the logical next step for exercising with a deck of cards would be to put those exercises on cell phones and other mobile devices, " adds Joel Lenorovitz, Co-Founder of mobileXware and avid user of the xFit exercises while working on a research ship in Antarctica. "So we invented xFit, a software app for mobile devices."
xFit expands upon the concept of The Deck by using images and text that make every exercise easy to understand and follow. Furthermore, the 50 xFit exercise slides are categorized to target different body regions to ensure full body workouts. Intensity levels for beginner, intermediate and advanced users are included, along with "Fun Slides" that are wildcards to mix up the workout even more.
"You can pull out your mobile device at any time and complete as many exercises as you want. For example, if you have 20 minutes free, you have time for about 20 exercises. You can do it at home, work, on vacation, on the road, just about anywhere," states Ryer. "The idea is to make it easy to get in shape and stay fit. You could spend money on a gym membership or the latest equipment; however, you can get xFit for less than just one month at the gym."
xFit may be just what many people need to help them stick to their New Year's resolutions and, at $24.95, it may be the least expensive option . Better yet, mobileXware offers a 20% discount by using coupon code LAL4FBC35 and a limited trial version of xFit is available free of charge at www.mobileXware.com.
mobileXware was founded in 2007 to offer mobile solutions that promote healthy lifestyles. In the near future mobileXware plans to release additional xFit-compatible content modules featuring yoga, Pilates, free-weight, Swiss ball, kettle bell, and other exercise methods to help users expand their fitness routine even further.
How your phone keeps you fit
Provided by: Jason Ryer
Contributed by: Jason Ryer on 1/16/2008
Golden Resident Creates Fitness Routine that Works on Your Mobile Device
Fitness on your cell phone? That's right! Golden local Jason Ryer has invented a fitness application for mobile devices. It's called xFit and it helps people get in shape and stay fit by giving them a full collection of exercises that train and develop the entire body and require no weights or special equipment.
So how did he come up with this invention? Well, it's an interesting story...
It all started while Ryer was serving as a Peace Corps volunteer in Bolivia several years ago. He wanted to keep up with his fitness routine but had one major problem: There was no access to a gym in the small village where he worked.
"During my service, other volunteers turned me on to a workout that really helped mix things up and keep my exercise routines fresh. They used a standard deck of playing cards, shuffled the cards, and flipped one at a time. They assigned an exercise to the cards beforehand; for example, Ace for abs, Two for push-ups, Three for lunges, and so on. We called it The Deck," explains Ryer, Co-Founder of mobileXware, the business that now produces and sells xFit.
Ryer then passed the concept to others, introducing them to his newly discovered workout routine, and also began using a more advanced deck of cards with graphical and text descriptions of specially designed exercises. One friend in particular, Joel Lenorovitz , was immediately sold on the idea and integrated the workout into his fitness routine - first during his travels to Antarctica where he worked on a research ship, and then at home as well because it offered such an effective and convenient workout.
"I loved the card concept of The Deck but thought that it could be taken a step further. With more and more uses for cell phones and other mobile devices, I thought, 'why not put your workout on your mobile device and carry your exercise routine with you everywhere?' It would be the ultimate in convenience for working out," states Lenorovitz, Co-Founder of mobileXware.
While home in Littleton for the holidays in early 2007, Ryer and Lenorovitz discussed the possibility of taking The Deck and making it available on mobile devices. Jason then returned to Bolivia where he spent part of his time writing an initial business plan and developing a proof of concept for xFit. In May, Ryer had decided to depart Bolivia, come back home, and focus on the new business.
Ryer and Lenorovitz now work full time developing and promoting xFit. "Our goal is to get xFit on as many different devices as possible and in the hands of as many people as possible, thereby helping people get in shape and stay fit," says Ryer.
xFit is a full body workout consisting of 50 exercises complete with images and descriptions for each exercise. The exercises can be randomly shuffled to mix up the workout or sorted to target specific body regions. Each exercise offers beginner, intermediate and advanced levels of difficulty.
xFit is available now from mobileXware's website, www.mobileXware.com. The software is free to download and runs in a demo mode with a small sample of the various types of exercises. Entering an unlock code, which can be obtained from the website for a one-time purchase price of $24.95, allows unlimited access to the entire workout. In the near future, additional xFit-compatible content modules featuring yoga, pilates, free-weight, swiss ball, kettle bell, and other exercise methods will be available to help users expand their fitness routine even further.
mobileXware was founded in 2007 to offer mobile solutions that promote healthy lifestyles. With xFit, the company plans to keep the simplicity of "The Deck" concept, add features that utilize the computing ability of mobile devices, and help promote fitness among the increasingly large audience of mobile device users.
Your phone keeps you fit
Provided by: Jason Ryer
Contributed by: Jason Ryer on 1/10/2008
Columbine Alums Create Fitness Routine that Works on Your Mobile Device
Fitness on your cell phone? That's right! Columbine High School alumni Joel Lenorovitz and Jason Ryer have invented a fitness application for mobile devices. It's called xFit and it helps people get in shape and stay fit by giving them a full collection of exercises that train and develop the entire body and require no weights or special equipment.
So how did they come up with this invention? Well, it's an interesting story...
It all started while Ryer was serving as a Peace Corps volunteer in Bolivia several years ago. He wanted to keep up with his fitness routine but had one major problem: There was no access to a gym in the small village where he worked.
"During my service, other volunteers turned me on to a workout that really helped mix things up and keep my exercise routines fresh. They used a standard deck of playing cards, shuffled the cards, and flipped one at a time. They assigned an exercise to the cards beforehand; for example, Ace for abs, Two for push-ups, Three for lunges, and so on. We called it The Deck," explainsRyer, Co-Founder of mobileXware, the business that now produces and sells xFit.
Ryer then passed the concept to others, introducing them to his newly discovered workout routine, and also began using a more advanced deck of cards with graphical and text descriptions of specially designed exercises. Lenorovitz was immediately sold on the idea and integrated the workout into his fitness routine - first during his travels to Antarctica where he worked on a research ship, and then at home as well because it offered such an effective and convenient workout.
"I loved the card concept of The Deck but thought that it could be taken a step further. With more and more uses for cell phones and other mobile devices, I thought, 'why not put your workout on your mobile device and carry your exercise routine with you everywhere?' It would be the ultimate in convenience for working out," states Lenorovitz, Co-Founder of mobileXware.
While home in Littleton for the holidays in early 2007, Ryer and Lenorovitz discussed the possibility of taking The Deck and making it available on mobile devices. Jason then returned to Bolivia where he spent part of his time writing an initial business plan and developing a proof of concept forxFit. In May, Ryer had decided to depart Bolivia, come back home, and focus on the new business.
Ryer and Lenorovitz now work full time developing and promoting xFit. "Our goal is to get xFit on as many different devices as possible and in the hands of as many people as possible, thereby helping people get in shape and stay fit," saysRyer.
xFit is a full body workout consisting of 50 exercises complete with images and descriptions for each exercise. The exercises can be randomly shuffled to mix up the workout or sorted to target specific body regions. Each exercise offers beginner, intermediate and advanced levels of difficulty.
xFit is available now from mobileXware's website, www.mobileXware.com. The software is free to download and runs in a demo mode with a small sample of the various types of exercises. Entering an unlock code, which can be obtained from the website for a one-time purchase price of $24.95, allows unlimited access to the entire workout. In the near future, additionalxFit-compatible content modules featuring yoga, pilates, free-weight, swiss ball, kettle bell, and other exercise methods will be available to help users expand their fitness routine even further.
mobileXware was founded in 2007 to offer mobile solutions that promote healthy lifestyles. With xFit, the company plans to keep the simplicity of "The Deck" concept, add features that utilize the computing ability of mobile devices, and help promote fitness among the increasingly large audience of mobile device users.
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