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These factors led the pair to adopt a very simple, yet fun and effective workout program that could be used anywhere - a deck of fitness playing cards. And since the pair each had a background in software, were both early adopters of tech, and shared an entrepreneurial spirit, things really snapped into place after Joel later showed Jason a rough prototype of the same card images loaded onto his then state-of-the-art Palm smartphone. Soon after that, Jason began programming his own mobile phone, filing the business papers, and the wheels were set in motion to form a new company with an honest, straightforward mission. Innovation. Simplicity. Well-Being. The still-nascent MXW really gained traction after forming a strategic alliance with the original source of the inspirational fitness cards, FitDeck, Inc. While collaborating closely, both parties realized that the best gains would come with each company maintaining a focus on its own area of specialization. So as FitDeck continues to deliver an increasing library of world-class fitness card decks, MXW has channeled its efforts into developing mobiDECKS™, a pioneering deck-of-cards distribution and content management system for smartphones and mobile devices of all flavors. In addition to FitDeck, MXW employs the mobiDECKS™ system to deliver an expanding range of top quality 'card-friendly' content to mobile customers worldwide. As the size, shape, and touchscreen interfaces of smartphones have rapidly evolved to now closely resemble a physical deck of cards in nearly every way, the palm-sized form-factor that mobiDECKS™ is geared for makes more and more sense as a publishing format. Furthermore, the deck-of-cards metaphor is so intuitive and familiar to people worldwide that mobiDECKS™ has given new life and a growing audience to some amazing content that otherwise may have been overlooked by the mobile revolution. Now everyone - from fitness enthusiasts to horseback riders to scuba divers, gardeners, cooks, and more - is going mobile with the mobiDECKS™ system and MXW is here to keep that trend accelerating. |